In the world of fine spirits, tequila is experiencing a renaissance. Once considered purely for shots and quick celebrations, it’s now celebrated for its craftsmanship, complexity, and elegance. Leading this refined revolution is Cincoro Tequila — a name synonymous with luxury, artistry, and unforgettable taste.
The Story Behind the Bottle
Cincoro was born from an unexpected meeting between five visionaries — including basketball legend Michael Jordan and fellow NBA owners Jeanie Buss, Wes Edens, Emilia Fazzalari, and Wyc Grousbeck. Their shared passion for tequila sparked an idea: to create a spirit unlike anything on the market, one that would redefine what premium tequila could be.
The name “Cincoro” comes from the Spanish words cinco (five) and oro (gold), a nod to its five founders and the golden standard they set for quality. From day one, Cincoro’s mission was clear: blend modern luxury with Mexico’s centuries-old tequila traditions.
Crafted in the Highlands and Lowlands of Jalisco
Cincoro’s excellence starts in the agave fields of Jalisco, Mexico. Using a unique blend of 100% Blue Weber Agavefrom both the highlands and lowlands, the tequila achieves a balance of bright, floral notes with deep, earthy undertones. Each agave plant is matured for up to 8–10 years before harvest, ensuring rich natural sugars for a smooth, complex spirit.
After slow cooking in traditional ovens, the agave is fermented and distilled with meticulous care. The result? A tequila that’s elegant on the nose, silky on the palate, and lingering in its finish.
The Collection
Cincoro offers a range of expressions, each a testament to refined taste:
- Blanco – Crisp, fresh, and vibrant with citrus, herbal, and vanilla notes. Perfect for sipping neat or in an ultra-premium cocktail.
- Reposado – Aged 8–10 months in American whiskey barrels, with warm caramel, honey, and baking spice aromas.
- Añejo – Two years of aging lend deep oak, chocolate, and dried fruit complexity.
- Extra Añejo – The pinnacle of Cincoro, aged over 40 months for an indulgent, almost cognac-like richness.
The Iconic Bottle
Cincoro’s striking bottle is as much a work of art as the tequila it holds. Designed by Mark Smith, a former Nike creative director, its sleek, angular shape is inspired by the agave leaf. The bottle stands tall and confident — just like the spirit’s identity.
More Than a Drink — An Experience
Whether you’re celebrating a milestone, elevating your home bar, or searching for the ultimate gift, Cincoro delivers a moment of luxury in every pour. It’s a tequila meant to be savored slowly, in good company, with stories flowing as easily as the spirit in your glass.
From its heritage-rich roots to its contemporary elegance, Cincoro Tequila isn’t just raising the bar — it’s redefining it.
