Fireball Cinnamon Whisky

Fireball Cinnamon Whisky is produced by the Sazerac Company. Originally developed in the mid-1980s in Canada by Seagram as part of a flavored schnapps line, it was rebranded as "Dr. McGillicuddy’s Fireball Whisky" after Sazerac acquired the brand in 1989. In 2007, the product was rebranded again as "Fireball Cinnamon Whisky" and has since become one of the top-selling whisky-related brands in the United States.